ISST Pune is India's first dedicated sports education institute — trusted among sports management colleges in India since 2008. Choose from six industry-built sports management courses: a UGC-approved* degree in sports management (BSc after 12th, MBA after graduation), intensive 1-year PG Diploma and Diploma programmes on our Pune campus, plus distance options for working professionals — every one with a 100% guaranteed internship at India's leading sports organisations.
India's sports economy has crossed Rs. 1,65,000 crore. IPL, ISL, Pro Kabaddi League, Premier Badminton, sports tech, broadcasting and sports brands employ tens of thousands of professionals — and the demand is only growing. But conventional MBAs and generic business degrees were never built for this industry.
A sports management course in India teaches what franchises, leagues, brands and federations actually need: sports marketing, sponsorship, event operations, media rights, athlete management, sports analytics and franchise economics. ISST Pune has been building this curriculum — with employers at the table — since 2008.
Whether you want a degree in sports management — the BSc after 12th or the MBA after graduation — or a faster 1-year diploma, on campus in Pune or via distance learning, this page compares every sports management course we offer, so you can choose with confidence.
And if you are comparing sports management colleges in India, weigh three things: who built the curriculum, whether the internship is guaranteed in writing, and where alumni actually work. Those are the standards ISST has set since 2008.
ISST Pune was founded in 2008 — the original sports management college in India, with curriculum shaped by IPL franchises, ISL clubs and global sports brands.
Every enrolled student receives a contractually guaranteed internship at one of our 180+ partner organisations. 18 years, zero exceptions.
Our BSc and MBA degrees are UGC-approved* through Tilak Maharashtra Vidyapeeth. All programmes carry ISPA student accreditation from Chicago, USA.
One industry-built curriculum, led by our UGC-approved* degree in sports management — the BSc and MBA — and rounded out by the PG Diploma, Diploma and distance programmes. Pick the course that matches your stage and goals.
A UGC-approved* bachelor's degree in sports management for students after 12th. Combines core business with sports marketing, events, sponsorship and operations — built for direct entry into India's sports industry.
India's leading MBA in Sports Management for career switchers and fresh graduates. Strategy, sponsorship, media rights, finance and live consulting projects with IPL, ISL and top sports brands. Targets manager-level placements.
The fastest legitimate path into the sports industry. An intensive one-year PG Diploma in Sports Management with a 6-month industry internship, designed for graduates and career switchers serious about sport.
One year on our Pune campus. A focused diploma in sports management with live IPL/ISL projects and a guaranteed 8-week internship — the most accessible entry route into the Indian sports industry.
An online sports management diploma (distance mode) for working professionals anywhere in India. Sports marketing, events, sponsorship and operations — live online learning with industry guest sessions and placement support.
An online masters in sports management (distance mode) for working professionals targeting director and CEO-level sports roles. Strategy, governance, finance and media rights — recognised by IPL, ISL, NSFs and international sports bodies.
A side-by-side view of all six sports management courses at ISST Pune — pick by your stage, duration, eligibility and delivery mode.
| Programme | Level | Duration | Eligibility | Mode |
|---|---|---|---|---|
| BSc in Sports Management | Undergraduate Degree | 3 Years | 10+2 / HSC pass in any stream | Full-time Campus, Pune |
| MBA in Sports Management | Postgraduate Degree | 2 Years | Any graduate, no GMAT required | Full-time Campus, Pune |
| PG Diploma in Sports Management | Post Graduate Diploma | 1 Year | Any graduate | Full-time Campus, Pune |
| Diploma in Sports Management | Diploma | 1 Year | Any graduate | Full-time Campus, Pune |
| Distance Diploma in Sports Management | Distance Diploma | 1 Year | Any graduate | Online / Distance |
| Distance Masters in Sports Management | Distance Masters | 2 Years | Any graduate | Online / Distance + Weekend Intensives |
Searching for sports management courses in Pune? All four full-time programmes — BSc, MBA, PG Diploma and Diploma in Sports Management — run at our campus at Tilak Maharashtra Vidyapeeth, Kharghar, directly opposite Kharghar Metro Station, making ISST one of the most accessible sports management institutes across the Mumbai–Pune corridor. On campus you get live IPL/ISL consulting projects, industry guest faculty and face-to-face placement preparation.
Can't relocate? Our online sports management courses — the 1-year Distance Diploma and the 2-year Distance Masters — deliver the same industry-built curriculum through live online sessions, with optional weekend intensives and full placement support, wherever in India you live and work.
Four full-time sports management courses in Pune — degree and diploma — with live projects, sports industry guest faculty and a guaranteed internship.
Two online sports management courses in distance mode — live sessions, recorded access and weekend intensives built around a full-time job.
Campus and online students alike get ISPA accreditation, placement support and access to our 180+ hiring partner network.
A sports management degree or diploma at ISST Pune opens roles across India's sports ecosystem — franchises, leagues, broadcasters, brands and federations. Here is what our alumni do.
Run match-day operations, logistics and vendor management for IPL, ISL, Pro Kabaddi and Premier Badminton franchises.
Build sponsorship packages, manage brand activations and lead corporate partnerships for teams, leagues and sports brands.
Work inside Star Sports, Sony LIV, Jio Cinema and digital-first sports media — production, programming and brand storytelling.
Plan and execute tournaments, leagues, marathons and on-ground brand activations across India.
Lead marketing, retail and partnership functions at Nike, Adidas, Puma, Decathlon and emerging Indian sports brands.
Manage commercial contracts, endorsements and career pathways for professional cricketers, footballers and Olympic athletes.
Apply data to performance, commercial and broadcast decisions for franchises, teams and sports-tech startups.
Operations and programme roles with SAI, BCCI, AIFF, AITA and other national sports federations.
Business and partnership roles at fast-growing sports technology and fan engagement startups in India.
Fifteen minutes with our admissions team is the fastest way to know which sports management course in Pune or across India — degree or diploma — fits your background, timeline and goals. It is free, and there is no obligation.
