ISST Pune is India's first dedicated sports education institute. Pick from six industry-built sports management programmes — BSc, MBA, PG Diploma, Diploma, Distance Diploma and Distance Masters — designed for students after 12th, graduates, career switchers and working professionals. UGC-approved* degrees, ISPA accreditation, and a 100% guaranteed internship with India's leading sports organisations.
India's sports economy has crossed Rs. 1,65,000 crore. IPL, ISL, Pro Kabaddi League, Premier Badminton, sports tech, broadcasting and sports brands employ tens of thousands of professionals — and the demand is only growing. But conventional MBAs and generic business degrees were never built for this industry.
A sports management course in India teaches what franchises, leagues, brands and federations actually need: sports marketing, sponsorship, event operations, media rights, athlete management, sports analytics and franchise economics. ISST Pune has been building this curriculum — with employers at the table — since 2008.
Whether you are looking for a bachelor in sports management after 12th, an MBA in sports management for a career switch, or a PG Diploma in Sports Management after graduation, this page covers every full-time and distance programme we offer.
ISST Pune was founded in 2008 — the original sports management college in India, with curriculum shaped by IPL franchises, ISL clubs and global sports brands.
Every enrolled student receives a contractually guaranteed internship at one of our 180+ partner organisations. 18 years, zero exceptions.
Our BSc and MBA degrees are UGC-approved* through Tilak Maharashtra Vidyapeeth. All programmes carry ISPA student accreditation from Chicago, USA.
From bachelor's degrees after 12th to PG Diplomas after graduation and distance masters for working professionals — choose the sports management course in India that matches your stage and goals.
A UGC-approved* bachelor's degree in sports management for students after 12th. Combines core business with sports marketing, events, sponsorship and operations — built for direct entry into India's sports industry.
India's leading MBA in Sports Management for career switchers and fresh graduates. Strategy, sponsorship, media rights, finance and live consulting projects with IPL, ISL and top sports brands. Targets manager-level placements.
The fastest legitimate path into the sports industry. An intensive one-year PG Diploma in Sports Management with a 6-month industry internship, designed for graduates and career switchers serious about sport.
One year on our Pune campus. A focused diploma in sports management with live IPL/ISL projects and a guaranteed 8-week internship — the most accessible entry route into the Indian sports industry.
Distance-mode sports management diploma for working professionals across India. Sports marketing, events, sponsorship and operations — live online learning with industry guest sessions and placement support.
A distance masters in sports management for working professionals targeting director and CEO-level sports roles. Strategy, governance, finance and media rights — recognised by IPL, ISL, NSFs and international sports bodies.
A side-by-side view of all six sports management courses at ISST Pune — pick by your stage, duration, eligibility and delivery mode.
| Programme | Level | Duration | Eligibility | Mode |
|---|---|---|---|---|
| BSc in Sports Management | Undergraduate Degree | 3 Years | 10+2 / HSC pass in any stream | Full-time Campus, Pune |
| MBA in Sports Management | Postgraduate Degree | 2 Years | Any graduate, no GMAT required | Full-time Campus, Pune |
| PG Diploma in Sports Management | Post Graduate Diploma | 1 Year | Any graduate | Full-time Campus, Pune |
| Diploma in Sports Management | Diploma | 1 Year | Any graduate | Full-time Campus, Pune |
| Distance Diploma in Sports Management | Distance Diploma | 1 Year | Any graduate | Distance / Online |
| Distance Masters in Sports Management | Distance Masters | 2 Years | Any graduate | Distance / Online + Weekend Intensives |
A sports management degree at ISST Pune opens roles across India's sports ecosystem — franchises, leagues, broadcasters, brands and federations. Here is what our alumni do.
Run match-day operations, logistics and vendor management for IPL, ISL, Pro Kabaddi and Premier Badminton franchises.
Build sponsorship packages, manage brand activations and lead corporate partnerships for teams, leagues and sports brands.
Work inside Star Sports, Sony LIV, Jio Cinema and digital-first sports media — production, programming and brand storytelling.
Plan and execute tournaments, leagues, marathons and on-ground brand activations across India.
Lead marketing, retail and partnership functions at Nike, Adidas, Puma, Decathlon and emerging Indian sports brands.
Manage commercial contracts, endorsements and career pathways for professional cricketers, footballers and Olympic athletes.
Apply data to performance, commercial and broadcast decisions for franchises, teams and sports-tech startups.
Operations and programme roles with SAI, BCCI, AIFF, AITA and other national sports federations.
Business and partnership roles at fast-growing sports technology and fan engagement startups in India.
Fifteen minutes with our admissions team is the fastest way to know which sports management course in India fits your background, timeline and goals. It is free, and there is no obligation.
