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Diploma in Sports Management

Diploma · Sports Management · Campus Pune · ISPA Accredited

One Year in Pune. Your First Job in Sport. India's Sports Industry Is Hiring.

India's sports industry is growing at 15% per year — IPL, ISL, Pro Kabaddi, national federations, Olympic academies, and a Rs. 80,000 crore sports ecosystem that needs trained managers, not just players and coaches. The jobs exist. The employers are hiring. Most applicants are underqualified.

ISST's on-campus Diploma in Sports Management in Pune gives you 12 months of industry-ready training plus a guaranteed internship with one of India's top sports organisations — the fastest route from any graduation to a full-time sports career.

1 Year — Campus Pune Any Graduate Eligible ISPA Accredited Guaranteed Internship
  • Full-time campus programme — fully immersive industry experience
  • Guaranteed internship placement with ISST's 180+ hiring partners
  • Live projects, industry visits, and guest sessions with sports executives
  • Placement support and alumni network of 12,000+ sports professionals

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18+ Years Training India's Sports Professionals
12,000+ Alumni Across India & Abroad
ISPA Accredited Chicago, USA
180+ Hiring Partners Ready to Recruit

Is This Right for You?

The Fastest Route Into India's Sports Industry

Generic MBA or BBA Without Sports Focus
2–3 years of broad management theory — no sports context
No sports industry internship network or placement support
Expensive; competes for general management roles against thousands
No sports-specific projects, events, or industry exposure
Sports employers don't recognise it as relevant qualification
ISST Diploma in Sports Management — Pune Campus
1 year — sport-specific curriculum built for the Indian industry
Guaranteed internship with IPL franchises, NSFs, sports brands
Campus in Pune — India's emerging sports education capital
Live industry projects, event management, and sports marketing labs
ISPA accreditation and 12,000+ alumni network working in sport

Your Learning Path

12 Months From Graduate to Sports Professional

01
Months 1–3
Sports Business Foundations

Sports economics, the Indian sports ecosystem, governance structures, federation management, and the business models behind professional leagues and academies.

02
Months 4–6
Sports Marketing & Event Management

Sponsorship, sports branding, digital media, fan engagement, and live event operations — the commercial engine of modern Indian sport.

03
Months 7–9
Operations, Finance & Facilities

Sports facility management, HR in sport, financial planning for sports organisations, and legal frameworks including player contracts and broadcast rights.

04
Months 10–12
Industry Internship & Placement

Guaranteed 8-week internship with a top sports organisation — IPL franchise, national federation, sports brand, or management agency — plus final placement support.

Why ISST

Six Reasons ISST Puts You Inside India's Sports Industry

01

Guaranteed Internship — Not a Promise

ISST's 180+ hiring partners include IPL franchises, national sports federations, Olympic academies, and international sports brands. Your internship placement is structured, confirmed, and monitored.

02

18 Years of Industry Relationships

ISST has been placing graduates in India's sports industry since 2006. Employers know the ISST diploma — when they see it on a CV, they know what they're getting.

03

Pune — India's Sports Education Hub

Pune hosts SAI centres, international academies, and a thriving sports event scene. On-campus means immersion in this ecosystem — guest sessions, industry visits, and live project partnerships.

04

Curriculum Built With Industry

Faculty includes active sports managers, federation officials, franchise operations heads, and marketing directors. The curriculum reflects what is being done in industry right now — not textbook management theory.

05

Any Graduate Eligible

Whether your degree is in commerce, science, arts, or engineering — if you're passionate about sport and want to build a career managing it, this diploma is designed for you.

06

12,000+ Alumni Already Inside Sport

Your classmates will go on to work at IPL teams, NSFs, sports startups, and Olympic committees. Your batchmates are your future network — and ISST alumni actively refer and hire each other.

What You'll Study

Curriculum Overview

Semester 1

Sports Business & Governance

  • Indian sports ecosystem and market structure
  • Sports governance — BCCI, IOA, NSFs, SAI
  • Economics of professional leagues (IPL, ISL, PKL)
  • Sports law — contracts, IP, and dispute resolution
  • Olympic movement and global federation structures
Semester 2

Marketing, Media & Events

  • Sports sponsorship acquisition and management
  • Sports branding and fan engagement strategy
  • Digital media, social content, and OTT in sport
  • Sports event planning and operations management
  • Broadcast rights — valuation and negotiation basics
Semester 3

Operations, HR & Finance

  • Sports facility management and infrastructure
  • HR — player contracts, staff recruitment, culture
  • Sports finance — budgeting, P&L, grant management
  • CSR and community sports development
  • Industry internship preparation and career planning

Career Outcomes

Where ISST Alumni Go After This Diploma

Sports Marketing Manager

Manage sponsorship, brand partnerships, and fan engagement at IPL franchises, pro leagues, national federations, or sports marketing agencies.

Rs. 5–18 LPA

Sports Event Manager

Plan and execute tournaments, mega-events, grassroots leagues, and international competitions for federations, agencies, and corporate sport divisions.

Rs. 4–15 LPA

Academy / Club Operations Manager

Run the business side of a sports academy, club, or franchise — facilities, staff, scheduling, finances, and junior development programmes.

Rs. 4–12 LPA

Federation / NSF Management

Join national sports federations, state associations, or the Board of Control — managing operations, tournaments, athlete welfare, and compliance.

Rs. 5–16 LPA

Sports Startup & Entrepreneurship

Launch your own sports academy, event management company, sports tech venture, or athlete management agency — with the business tools to make it viable.

Unlimited upside

International Sports Organisations

ISST alumni work at FIFA, ICC, CWG organisations, and sports management consultancies globally — the ISPA accreditation makes the credential portable.

Rs. 8–30 LPA

Alumni Stories

Graduates Who Are Now Running Indian Sport

"

"I graduated with a BCom and had no idea how to get into the sports industry. The ISST campus programme gave me everything — the knowledge, the internship at a Mumbai-based sports marketing agency, and the network. Within six months of completing the diploma I was leading sponsorship campaigns for a Pro Kabaddi franchise. ISST opened the door that no MBA would have."

RS
Rahul Sharma
BCom Graduate turned Sponsorship Manager, Pro Kabaddi Franchise, Mumbai
"

"After my BA, I knew I wanted to work in sport but had no pathway. The ISST diploma was the best year of my life — real projects, industry speakers every week, and an internship at a national federation that converted into a full-time offer. I now manage athlete development operations for a national sports federation and my career trajectory is better than I ever imagined possible."

KD
Kavya Desai
BA Graduate turned Athlete Development Manager, National Sports Federation, Pune

One Year. One Diploma. One Guaranteed Step Into Indian Sport.

India's sports industry is adding thousands of management jobs every year. The graduates filling those roles will have the right credential and the right network. Be one of them.

Diploma in Sports Management (DSM)

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