Bachelor's Degree (BSc) · 3 Years · Pune

BSc in Sports Management
A UGC-Approved* 3-Year Bachelor's Degree, After 12th.

The people running IPL franchises and India's biggest sports brands started with a dedicated bachelor in sports management. If you want into the industry straight after 12th, you need a degree built by people who understand it. 2,800 BSc graduates from this program are proof that it works.

3-Year Bachelor's Degree After 12th, Any Stream UGC Approved* by TMV* ISPA Accredited, USA

✓Guaranteed internship with IPL, ISL, PKL or a top sports organisation — not a maybe, a guarantee
✓Learn from Olympians, franchise GMs, ISL marketing heads — the people who actually run the industry
✓Run live sports events as part of your coursework — real projects, not simulations
✓180+ hiring partners actively recruiting from this program every year
✓International recognition from ISPA, Chicago, USA — included with your degree

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What Makes This Degree Different

Why Students Pick This Bachelor's in Sports Management

A BSc Built on Live Events, Not Theory

Your coursework in this bachelor's in sports management includes the management of actual live sports events — not case studies, not simulations. Planning, logistics, and execution. By graduation, you have a portfolio of real professional work.

Sports-Specific — Not a Generic BBA

Sports revenue models, media rights, and franchise operations are completely different from standard business. Unlike a generic business bachelor's, this curriculum was designed around the specific needs of India's sports industry.

A 100% Internship Guarantee, in Writing

Not a helpdesk. Not a careers service. A contractual guarantee that you will complete a supervised internship with a real sports organisation. In 18 years, we have delivered on this for every single student enrolled.

Faculty Who Run the Industry

Your lecturers and mentors include current and former IPL operations managers, sports marketing executives, ISL club staff and Olympians. Not career academics — practitioners who understand what employers need from graduates.

A Degree Recognised in India & Abroad

UGC approval* through TMV* means your bachelor's degree is valid everywhere in India — for jobs, government roles and postgraduate study. ISPA accreditation from Chicago means your BSc in Sports Management is recognised internationally too.

The Network That Opens Every Door

Our students come from all over India. 12,000+ alumni working across the sports industry means the people you study alongside will be your professional contacts for life.

3-Year Curriculum

What You Study in This BSc in Sports Management

Introduction to Sports Management

History, global structure and the business ecosystem behind professional sport

Sports Marketing Fundamentals

Brand building, sponsorship basics and fan engagement strategy in sport

Event Management and Operations

Planning, logistics, venue management and live event execution

Sports Finance and Economics

Revenue models, budgeting, franchise economics and financial planning

Sports Law and Governance

Contracts, federation governance, player regulations and legal compliance

Communication and Media in Sport

Writing, presenting and managing media relations for sports organisations

Digital Media and Analytics in Sport

Social media strategy, content creation and data analytics for sports brands

Live Field Project

Hands-on sports event management project — real work from your first semester

Sports Sponsorship & Partnership Management

Acquiring and managing commercial partners and corporate sponsors

Sports Analytics & Performance Data

Interpreting data for commercial and on-field sporting decisions

Digital Marketing in Sports

Advanced performance marketing and digital campaigns for sports entities

Sports Facility & Arena Management

Operating stadiums, sports complexes, and managing crowd dynamics

Sports Psychology & Athlete Management

Understanding human performance and managing professional athletes

Broadcast & Sports Media Production

The business of sports broadcasting, rights distribution, and media production

Sports Equipment & Apparel Merchandising

Retail strategies, licensing, and merchandising in the sports apparel sector

Live Field Project: League Operations

Advanced project managing operations for domestic or regional sports leagues

Strategic Management in Sports Organizations

Long-term business planning and leadership for sports franchises and bodies

Advanced Sports Finance & Investment

Valuation of sports properties, investment models, and franchise acquisition

Global Sports Tourism & Mega Events

The economic impact and management of global events like the Olympics and World Cups

Sports Law, Ethics & Dispute Resolution

Anti-doping, arbitration, and complex legal challenges in global sports

Entrepreneurship in Sports

Building and scaling sports technology startups and private academies

Public Relations & Crisis Management in Sports

Protecting the reputation of athletes, clubs, and leagues during controversies

Research Methodology & Dissertation

Academic and commercial research techniques applied to the sports industry

Supervised Industry Internship

Guaranteed placement with a premier sports organization to launch your career

After You Graduate

Careers After a Bachelor in Sports Management

Sports Operations Manager

Run day-to-day operations for cricket, football and kabaddi franchises

Rs. 4–8 LPA

Sports Marketing Executive

Handle brand partnerships, sponsorships and fan engagement campaigns

Rs. 4–7 LPA

Sports Event Manager

Plan and execute tournaments, leagues and sporting mega-events

Rs. 3.5–7 LPA

Sports Media Professional

Sports journalism, broadcasting, digital content and commentary

Rs. 3–6 LPA

Academy Administrator

Manage sports academies for cricket, football, tennis and more

Rs. 3.5–6 LPA

Sponsorship Executive

Drive revenue through corporate sports sponsorship and brand deals

Rs. 4–8 LPA

Sports Analytics Associate

Performance and commercial data analysis for franchises and broadcasters

Rs. 4–9 LPA

Sports Entrepreneur

Start your own sports brand, academy, agency or technology venture

Uncapped

Alumni Speak

In Their Own Words

I joined straight after HSC not knowing what I was walking into. Within six months of graduating, I was placed as Operations Coordinator with a Pune Indians-affiliated academy. The internship in my second year is what made the difference. I walked into every job interview with eight months of actual industry experience. Most candidates my age had none at all.

Rahul Desai, Pune

BSc Sports Management 2023 | Operations Coordinator, MI Academy

My parents wanted engineering. I wanted sport. ISST was the solution — a legitimate UGC* degree with an actual career at the end of it. I now handle sponsorships for an ISL club and earn more than most of my engineering friends from the same batch. Not because I got lucky. Because I chose the right program early.

Sana Merchant, Thane

BSc Sports Management 2022 | Partnerships Executive, ISL Club

I was a state-level cricketer who had to retire early due to a shoulder injury. I was 22 and had no idea what came next. ISST helped me realise that my cricket knowledge was actually an asset, not a sentimental attachment. I now run marketing for a cricket analytics startup and I feel more connected to the sport than I ever did playing it.

Anisha Kadam, Pune

Former Cricketer · BSc 2021 | Marketing Head, Cricket Analytics Startup

The live event projects were the difference between a theory degree and a real one. By the time I graduated, I had managed four actual sporting events and had the IPL internship on my CV. My resume spoke for itself in every interview. I did not have to convince anyone — the work record said everything that needed to be said.

Vikram Nair, Pune

BSc Sports Management 2021 | Senior Event Manager, Sports Agency

Questions Answered

BSc in Sports Management — Your Questions Answered

What is a BSc in Sports Management?

A BSc in Sports Management is a 3-year bachelor's degree that combines core business fundamentals with sports-specific subjects — sports marketing, sponsorship, event operations, finance, law and analytics. At ISST Pune the degree is UGC-approved* through Tilak Maharashtra Vidyapeeth* and open to students after 12th from any stream.

Is a bachelor's in sports management a good degree in India?

Yes. India's sports economy — IPL and ISL franchises, broadcasters, sports brands and federations — hires thousands of management professionals every year. A bachelor in sports management gets you industry-ready straight after 12th, a 3-year head start over graduates who enter through generic degrees. ISST's 2,800+ BSc alumni and 180+ hiring partners are the evidence.

What is the difference between a BSc in Sports Management and a BBA?

A generic BBA teaches general business. A BSc in Sports Management covers the same management foundations but applies every subject to sport — franchise economics, media rights, sponsorship, event operations and athlete management — and adds live sports event projects and a guaranteed industry internship. If your goal is the sports industry, the specialised bachelor's degree is the direct route.

Do I need a specific stream in 12th to be eligible?

No. Science, Commerce or Arts — any stream qualifies. The only requirement is a completed 12th standard certificate and a genuine interest in building a career in sports management. We have graduates from all three streams performing equally well in the industry.

Is this degree valid for government jobs and higher studies like MBA?

Yes, fully. The degree is awarded by Tilak Maharashtra Vidyapeeth*, a UGC-recognised* university. It is accepted for government employment, postgraduate admissions and any professional purpose that requires a bachelor's degree — identical in legal status to any conventional university degree.

What happens if I am not placed for an internship?

That situation has not occurred in 18 years of the programme's existence. We have 180+ partner organisations, and our placement team works with students individually to match their interests to available opportunities. The guarantee is genuine and backed by our record.

Do I need to have played sport professionally to apply?

Not at all. While athletes are welcome and bring a valuable perspective, this bachelor's in sports management is equally designed for people who love sport as fans, students or entrepreneurs. Many of our most successful alumni never played at any competitive level. Passion for sport and the industry is what matters.

Visit or Contact Us

Talk to ISST About the BSc in Sports Management

Campuses

International Institute of Sports Science & Technology (ISST)
Pune & Navi Mumbai (Kharghar), in affiliation with Tilak Maharashtra Vidyapeeth, Maharashtra, India

Admissions

+91 84596 95372
admissions.pune@isst.co.in
Mon–Sat, 9am–6pm

Recognition

UGC-approved* through Tilak Maharashtra Vidyapeeth*. ISPA accredited, Chicago, USA. Operating since 2008.

BSc in Sports ManagementA UGC-Approved* 3-Year Bachelor's Degree, After 12th.